Catholic-Founded · Fee-only · Fiduciary · Charleston, SC

You've always felt
like there should
be more.

More from your advisor. More services under one roof. More confidence that someone with real convictions is working for you — not their commission.

Catholic-founded firm
Fiduciary at all times
Zero commissions, ever
Tax + wealth in one advisor
CFP® · CKA® · EA

Why Integritas

Most advisors do one thing adequately — investment management — and send you elsewhere for everything else. We don't believe your financial life should be that fragmented. Tax strategy, investments, retirement, estate planning, and risk review: all here, all coordinated, all working from the same plan.

01
Tax + wealth — integrated
Your tax strategy and investment plan built by one advisor holding the CFP® and Enrolled Agent credential. No referrals. No handoffs. One plan.
02
Investment management
Evidence-based, low-cost portfolios aligned to your values, goals, and timeline.
03
Retirement planning
Your number, your timeline, your income — sequenced and stress-tested.
04
Estate & legacy
Coordinated with your attorney to pass what matters forward — purposefully.
05
Business owner services
Exit planning, entity comp, retirement design, and liquidity event strategy.
06
Risk & insurance review
Objective analysis from someone who earns nothing from your policy decision.

What makes us genuinely different

Your tax advisor and your
wealth manager. Same person.
Same meeting. Same obligation.

Most financial advisors are excellent at managing investments. Most CPAs are excellent at filing taxes. But almost none of them are talking to each other about your plan — and that gap costs you more than you realize.

Daniel holds the CFP®, the CKA®, and the Enrolled Agent credential — the highest tax designation issued by the U.S. Department of the Treasury, held by fewer than 3% of tax professionals. It means your wealth strategy and your tax strategy are built by the same person, from the same understanding of your full picture, under the same fiduciary obligation.

No referrals. No handoffs. No plan sitting in two different offices that never quite align.

"

I transferred from Merrill Lynch for Daniel's knowledge and expertise. He's brought things to light that were blind spots I didn't even know I had. I'm at a stage in life where I need guidance more than ever — and it's comforting to know someone is genuinely looking out for me.

— Brenda W., client since 2024

How it works

A process built around
your life — not our calendar.

01
A real conversation
No pitch. No pressure. We find out if we're genuinely a good fit — on both sides.
02
Deep discovery
We learn your full picture: goals, fears, values, and the blind spots your current setup is missing.
03
A plan built for you
Coordinated across tax, investments, estate, protection, and everything in between.
04
Ongoing partnership
We revisit, refine, and stay ahead of what's coming — year after year, not just at onboarding.
DH
Daniel Heidel

Your advisor

Daniel Heidel

CFP® · CKA® · EA · Founder, Integritas

I started Integritas because I believe that doing excellent work and living with integrity aren't two different things — they're the same thing. Integritas is a Catholic-founded firm. My Catholic faith is the foundation of how I advise and the standard I hold myself to — not as a marketing angle, but as the reason I believe this work matters and the reason I hold myself to a higher standard than the industry requires. The CKA credential isn't decoration. It's a commitment that the way I think about money, stewardship, and your legacy is shaped by something bigger than a financial plan.

That means you get the same advisor, the same care, and the same conviction in year ten as you did on day one. It means I think about your family, your giving, and what you're building for people who come after you — not just your portfolio balance.

I'm based in Charleston, SC — I love this city, I'm active in this community, and I build the kind of relationships here that I'd want for my own family. Whether you're across King Street or across the country, the work and the commitment are identical.

Full story
Most common
The professional with a fragmented financial life
You're doing well — good income, growing assets, smart enough to know what you don't know. But your investment guy doesn't do taxes, your CPA doesn't do planning, and nobody's looking at the whole picture. You've felt for a while like there should be more. There is.
Fast growing
The faith-driven professional
You want your financial life to reflect your values — not just your net worth. Values-aligned investing, giving strategy, estate planning rooted in what actually matters to you. You're not looking for a financial advisor who happens to be a person of faith. You want a person of faith who happens to be an exceptional financial advisor.
Business owners
The owner who wants to grow — and grow the right way
You're building something, and you care deeply about how you build it — not just how fast. We work hand in hand with business owners who want to grow with integrity: entity structure, comp strategy, tax planning, and exit preparation, all built around the vision of a business that reflects your values as much as your balance sheet. We're not just your advisor — we're a fellow business owner in your corner, walking the same road.
The bigger picture
The person who thinks beyond themselves
You understand — or you're beginning to understand — that the financial decisions you make today don't just affect you. They affect your spouse, your children, your parents, your community, and people you'll never meet. We work best with clients who are open to that perspective: that this work isn't just about accumulating wealth, but about building something that lasts beyond your own lifetime and reflects what you actually stood for.

Who is not a good fit

We're going to be honest here, because we think you deserve that from the start.

We are not the right fit for someone who is fundamentally skeptical of financial advice. If you're going to pay us and then second-guess every recommendation, neither of us will get what we want from this. We need clients who are willing to give us a genuine chance to show our expertise and demonstrate our value — across your entire financial life, not just one corner of it. We believe deeply that we can make a real difference. But that requires trust, and trust has to go both ways.

We are also not the right fit for someone who only wants one specific service. If you need just a tax return prepared, or just a single investment account managed, there are excellent professionals who specialize in exactly that. What we do is comprehensive and coordinated — and the value compounds precisely because we're working across your whole picture. Hiring us for one piece limits what we can actually do for you, and it limits the impact we're here to create.

Our fees are higher than average because our work is deeper than average. We spend significantly more time with your plan than a traditional advisor or tax professional. We keep our headcount per advisor deliberately low so that every client gets the level of attention and detail that makes this work meaningful. That takes resources, and we need to be compensated fairly to sustain it. If you're primarily looking for the lowest-cost option, we're not the right fit — and we'll tell you that directly rather than waste your time.

If you're not sure whether you're a good fit, the best thing to do is get on a call. We'll be honest with you.

01
Tax strategy & planning
Daniel holds the Enrolled Agent designation — the highest tax credential issued by the IRS, held by fewer than 3% of tax professionals. Your tax strategy isn't coordinated with an outside CPA — it's built in-house, alongside your investment plan, your retirement income strategy, and your estate plan. Roth conversions, S-corp comp, bracket management, tax-loss harvesting — designed by the same advisor who manages your portfolio.
02
Investment management
Evidence-based, low-cost portfolios. We don't market-time, we don't chase headlines, and we don't own anything we'd be embarrassed to explain. Values-aligned options available for clients who want their portfolio to reflect what they believe.
03
Retirement planning
What's your number? When can you get there? What does the income actually look like? We model multiple scenarios, optimize Social Security timing, and build a withdrawal strategy that's designed to last as long as you do.
04
Estate & legacy planning
We work alongside your estate attorney to make sure your documents — wills, trusts, beneficiary designations — reflect your actual intentions and are current. We coordinate the process so nothing falls through the cracks.
05
Business owner services
S-corp compensation strategy, entity structure, retirement plan design (Solo(k), Safe Harbor), exit planning, and liquidity event preparation. If you own a business, your financial plan and your business plan need to speak the same language.
06
Risk & insurance review
We review your life, disability, and liability coverage and identify gaps — objectively, because we earn nothing from your insurance decision. We work with independent brokers who can shop the market on your behalf.
Essential
$7,500/year

Core planning for professionals and households who want integrated advice and proactive tax coordination.

Annual financial plan refresh
2–3 meetings per year
Tax planning & CPA coordination
Investment management
Insurance & cash flow review
Custom
$20,000+

Family office-style coordination for multigenerational families, complex exits, and high-net-worth households.

Everything in Advanced
Quarterly meetings + unlimited access
Full exit & liquidity event strategy
Multigenerational legacy planning
Scope discussed at engagement

One-time Tax Review + Plan: $750–$1,500 — For new clients who want fast, tangible value before committing to ongoing planning. A 60–90 minute deep-dive into your tax return with 10–15 personalized savings ideas and a written action plan. If you become an ongoing client within 60 days, this fee credits toward year one.

Questions about fees

Common questions
about how we charge.

Fee-only means we are paid exclusively by you — our client. We earn no commissions, no referral fees, and no payments from fund companies or insurance carriers. This matters because it eliminates the most common conflicts of interest in financial advice. When your advisor earns more by recommending one product over another, their incentive and your interest aren't aligned. Ours are.
Yes. We don't believe in locking people in. Ongoing planning agreements can be cancelled with 30 days' notice. We'd rather earn your business every year than contractually require it.
Yes, for Essential and Advanced tiers, investment management is included in the annual planning fee. We don't charge a separate AUM percentage on top. You always know the total cost of working with us.
We don't have a hard minimum, but most clients who get the most value from our comprehensive approach have at least $200,000 in investable assets and household income that justifies the planning complexity. We'll tell you honestly in our first call if we're not the right fit for your current situation.
DH
Daniel Heidel · Founder

The founder

Daniel Heidel

CFP® · CKA® · EA · Charleston, SC

What these credentials mean togetherThe CFP® means Daniel has met the financial planning profession's highest standard of competency and ethics. The CKA® means his practice is grounded in a faith-informed approach to stewardship and purpose. The Enrolled Agent designation — issued by the U.S. Department of the Treasury — means he is formally recognized by the federal government as a tax expert with unlimited representation rights before the IRS, a credential held by fewer than 3% of tax professionals.

Very few independent wealth advisors hold all three. Together, they mean your financial plan and your tax strategy are designed by one person who is credentialed, accountable, and obligated to you — not to a fund, a product, or a commission.

I started Integritas because I believe that doing excellent work and living with integrity aren't two different things — they're the same thing. Integritas is a Catholic-founded firm — and my Catholic faith is not a footnote to the work I do, it is the reason I do it the way I do it. The word Integritas itself comes from the Latin tradition that formed my understanding of what it means to serve someone well: wholeness, completeness, nothing left fragmented or out of alignment.

The CKA credential — Certified Kingdom Advisor — represents a formal commitment to integrating faith, financial expertise, and a stewardship perspective on money and legacy. For clients who share that faith, it means your advisor has been specifically trained in that intersection and lives it. For clients who don't share it, it simply means you're working with someone who holds themselves to a standard that goes beyond what any regulatory body requires.

I also believe this: the decisions you make about your money don't just affect you. They affect your spouse, your children, your parents, and people you'll never meet. The best financial planning I do is done with that in mind — not just building wealth, but building something that reflects what you actually stood for and lasts beyond your own lifetime. If that resonates with you, we should talk.

I'm a Charlestonian by choice. I moved here because I love this city and wanted to build something meaningful in it. I'm active in the community, I walk the same streets you do, and I build client relationships I'd want for my own family.

The team

The people
behind the work.

JR
Joe Recznik

Joseph Recznik

Client Services · Charleston, SC

Joe holds a Bachelor's in Finance and Master's in Business from Franciscan University. He's the person who makes sure every coordination detail, every next step, and every client interaction is handled with the same care and attention that defines everything we do. When something is happening in your financial life, Joe is often your first call — and he makes sure the right things happen next.

FAQ

The questions
worth asking.

A fiduciary is legally required to act in your best interest at all times — not just recommend something "suitable." Most advisors at banks, wirehouses, and insurance companies operate under a suitability standard, which means they can recommend a product that earns them a higher commission as long as it's not completely wrong for you. As a registered investment adviser, we operate under the fiduciary standard every single day, on every single recommendation. There's no switching back and forth depending on what we're selling — because we don't sell anything.
We charge a flat annual fee based on the scope of your planning engagement. That's it. No commissions. No percentage of assets charged separately. No referral fees from CPAs, attorneys, or insurance carriers. The fee is transparent, disclosed in writing before you sign anything, and is the only way we earn money from this relationship.
Two reasons. First, you may not be seeing all the costs with your current advisor — commissions and embedded product fees are often invisible on statements. Second, the scope of what we do is genuinely broader. You're not just getting investment management — you're getting tax strategy, retirement income planning, estate coordination, business owner services, and risk review, all coordinated from a single plan. The question isn't whether the fee is higher. It's whether the total value is higher. For most clients who come to us, it is — by a significant margin.
The Certified Kingdom Advisor® designation is earned through Kingdom Advisors and represents advanced training in integrating biblical wisdom with financial planning. For clients whose faith informs how they think about money, stewardship, generosity, and legacy, it means your advisor has been specifically trained in that intersection — not just in technical financial planning. It's a commitment to a higher standard of excellence, not a lesser one. Clients who aren't faith-driven will still benefit from working with someone who holds themselves to that level of accountability.
We start with a complimentary 30-minute conversation — no pitch, no pressure, just a real discussion about whether we're a good fit for each other. If we both want to move forward, we do a comprehensive discovery process: gathering your documents, understanding your full financial picture, and learning what actually matters to you. From there, we build your plan and walk through it together. Most clients have their initial plan in hand within 4–6 weeks of starting. After that, we move into a steady cadence of reviews, proactive updates, and ongoing availability.
You will always have Daniel as your lead advisor. That's a commitment, not a marketing line. We're building a team — and as we grow, support roles will be added — but the relationship, the advice, and the strategic thinking will always come from Daniel. One of the most common frustrations we hear from people leaving other firms is that they started with a senior advisor and ended up talking mostly to an associate. That doesn't happen here.
Depending on your tier, we schedule 2–4 formal meetings per year. But the formal meetings are where we implement decisions — the real work is done behind the scenes between them. You can reach us by phone, text, or email whenever something comes up. We don't believe in making clients wait until their next scheduled review to get an answer to a time-sensitive question.
Yes. We're registered in South Carolina and Georgia, and we work virtually with clients across the country. Everything — meetings, document sharing, plan delivery, ongoing communication — works seamlessly via secure video and our client portal. Being in Charleston is part of our identity, but it's not a limitation on who we can serve.
Values-aligned investing — sometimes called ESG or biblically responsible investing — allows you to build a portfolio that avoids companies or industries that conflict with your values, and potentially favors those that reflect what you want to support. It's an option, not a requirement. Some clients want their portfolio to reflect their faith or ethical commitments. Others simply want the best risk-adjusted return and aren't concerned with what's in the fund. Both are valid. We'll build the approach that makes sense for you.
Client assets are held at Altruist, an independent third-party custodian. We never take custody of your money — you always have direct, independent access to your accounts. This is an important safeguard: your assets are held separately from our firm and can be viewed by you at any time through the client portal.
Daniel holds the Enrolled Agent (EA) credential, which is the highest credential issued by the IRS and authorizes representation before the IRS on all tax matters. We focus primarily on year-round tax planning strategy rather than return preparation — making sure your strategy is in place before tax season, not after. For preparation and filing, we work closely with CPAs and can recommend ones we trust.

Photography brief

How to shoot
for Integritas.

The principle: Stoneholt works because Will Steiner's photos are of his actual life — his kids, his desk, his neighborhood. That's the model. Your photography should feel like it was taken by a friend who happened to have a great camera, not a stock photo or a corporate shoot. Warm. Real. Charleston. You.

Environmental portrait
Daniel at his desk on King Street — natural light, morning
This is the primary About page and homepage hero image. Shoot in your actual office, not a staged set. Morning light from the window. Looking at the camera with a relaxed, direct expression — not a forced smile. Jacket optional. The point is: this is a real person in a real place doing real work.
Shoot 3–4 variations: looking at camera, looking at laptop, mid-conversation on phone.
Charleston place
Daniel walking on King Street or the Ravenel Bridge
This is for the About page story section and social content. The Ravenel Bridge shot in particular signals to your exact client — the transplant who runs it every weekend. Casual clothes, candid movement, shot from behind or at 3/4 angle. Not posed. The city is the context, not the subject.
Early morning or golden hour. Avoid tourist-heavy times — the brand is local, not promotional.
Client meeting
Daniel across a table from a real client (with permission)
The feeling you want to capture: the best client meeting you described — casual, comfortable, two people who trust each other talking about real things. Coffee on the table. Natural gestures. Shot over-the-shoulder or at 3/4 from the side. NOT a posed handshake. If a real client won't do it, have a friend sub in — the authenticity of the moment matters more than who's in it.
This is the most important shot on the site. It sells the relationship before a word is read.
Community
Daniel at a community event, church, or charitable moment
One image that signals you're a person in this community, not just a business in it. A charity golf outing, a parish event, a neighborhood gathering. Candid, not staged. This is the photo that does the faith and community signal work without you having to write it out.
Even a single authentic photo here is worth more than a paragraph of copy about community involvement.
Detail / texture
Workspace details, Charleston architecture, handwritten notes
Supporting images for blog posts, social content, and background texture on the site. A close-up of a notebook and pen. A coffee mug on a desk. The ironwork on a King Street building. Morning light on a parchment-colored wall. These are atmosphere shots — they don't need you in them.
Shoot 10–15 of these in a single session. They'll last you a year of content.

Video strategy

The right video.
In the right place.

What not to do: the video sales letter
A VSL — scripted, talking head, bullet points flying in, 5-minute commitment ask at the end — signals a mass-market funnel, not a $15,000/year boutique RIA. It undermines the premium brand signal before the viewer has heard a word. Skip it entirely.
What to do instead: the founder video
A single 90-second video on the About page. You, in your office or somewhere in Charleston, talking directly to the camera — no teleprompter, no slides, no music underneath. Just a person telling you who they are and why they do this work. The goal is to make someone watching feel like they've already had the first five minutes of a real conversation with you.

Shoot it on a mirrorless camera (Sony ZV-E10, Canon M50) or have a videographer friend help. Good window light. Lav mic or a Rode VideoMicro. Two takes — the second one is always better because you've stopped thinking about what to say.
Draft script — your voice, not mine. Edit freely.
"I started Integritas because I kept meeting people who felt like there should be more from their financial advisor — more services, more honesty, more someone who actually cared what happened to them.

I'm Daniel. I'm a CFP, a Certified Kingdom Advisor, and an Enrolled Agent. What that means in practice is that I can help you with your investments, your taxes, your retirement, your estate plan, and your business — all from one conversation, with one person who knows your whole picture.

My faith is the reason I hold myself to a higher standard. Not a talking point — just the truth about why I work the way I do.

If you've ever felt underserved by your last advisor, I'd genuinely love to talk. There's no pitch. Just a conversation."
Secondary: short-form social videos
Once the founder video exists, repurpose it into 15–30 second clips for LinkedIn and Instagram. Additionally: film 1–2 minute "plain English" explainers on topics your clients ask about constantly (Roth conversions, S-corp comp, what a fiduciary actually means). These aren't sales — they're proof of expertise. They're how your next best client finds you on LinkedIn before they ever visit your site.

Find us

📍
Office
677 King Street, 3rd Floor
Charleston, SC 29403
📞
Phone
(843) 212-7011
✉️
Email
dheidel@iw-strategies.com

By setting up a call you are not committing to anything, on the hook to pay anything, or required to prepare anything. Bring your questions — nothing is off limits. We'd prefer both people in a household attend if possible.

Send a message